All businesses are now craving an efficient eCommerce website development solution since the boom of the pandemic, which has resulted in millions of physical stores shutting down across the globe. Since the struggle of competing among billions of merchants is now getting more intense, it is best to get a hold of the way to harness eCommerce site conversion optimization. But what exactly does a high-converting eCommerce website need? Let’s find out with us.
1. HIGH-CONVERTING FEATURES
In addition to the basic features that come with the chosen eCommerce CMS, it is vital to add extra tools to ramp up your eCommerce website development.
a. Diverse Payment Channels
It is a must for you to offer different types of payment channels to give everyone the chance to buy from your website. The reality is that there is still a section of the population that does not know how to pay through online channels, and there are others who do not feel comfortable putting their credit or debit card details online. Alternative payments you can consider are PayPal, Bank Transfer, and Cash on Delivery.
b. Suggest Similar Products
Cross-sells and upsells make up between 10 and 30 percent of e-commerce revenue. Sell more products by suggesting similar items that might interest customers. You can include links to similar items on product pages or send them via email to customers after they have made a purchase.
c. Guest Checkout
Many customers are okay with giving personal information for a one-time transaction but prefer that the company does not keep it on file. If you make account creation a mandatory action during checkout, these customers might abandon their purchases.
Many customers prefer that the company does not keep it on file.
Offering a guest checkout option is a simple and effective solution. Customers unwilling to create an account can place an order without the fear of their data being permanently stored on your site.
If you meet their expectations on their first order customers may want to come back for more. At that point, you can promote account creation as a way of expediting the checkout process.
d. Chatbots
Online customers now require round-the-clock support for their purchases. However, hiring 24/7 human support is not so economical and effective. This is where AI-driven chatbots come in and save the day. The chatbot can classify and pre-qualify incoming customer queries. The responsible service employee thus enters the conversation with previous knowledge and saves valuable time for both the customer and the employee.
Not only does the 24/7 availability of a chatbot enable a faster response to customer inquiries, but also the improvement of service quality. Chatbots do not have a bad day, are not sick, or react emotionally, but offer consistently high quality. In addition, chatbots collect valuable customer data during communication with the customer, which is analyzed and evaluated using AI. The needs of the target group – both current and future – can thus be better identified and implemented in the eCommerce site conversion optimization strategy.
2. PAGE SPEED OPTIMIZATION
Did we mention that online shoppers hate long loading times?
“47% of consumers expect a web page to load in 2 seconds or less.”
“40% of people abandon a website that takes more than 3 seconds to load.”
“A 1-second delay in page response can result in a 7% reduction in conversions.”
Statics from Kissmetrics.com
When a customer visits your eCommerce site, they immediately and constantly score their experience. First impressions tend to be lasting and could be the last, impressions.
If your page loads slowly, it places a vivid obstacle within the path connecting your visitors to your product or service. This right away shall give potential clients a nasty first impression. Moreover, slow page speed sends a doubtful signal about your business’s authority and professionalism. And that they could leave the right spot without considering briefing your detailed and well-prepared content and style. And it's definitely the worst way possible to start out a relationship.
On the opposite hand, when the eCommerce site is running smoothly, there’s nothing to interfere with their ability to find out more about you and browse every corner of your site. And this is good news that the chance of them actually taking interest in your product is much more positive.
3. SATISFACTORY DESIGN
One of the most important things for eCommerce site conversion optimization is good design. This element can be the one thing that soars your business or pulls you far behind the competition. A professionally designed eCommerce site can tremendously affect the number of visitors that decide to scroll your information further.
a. High-quality images
No eCommerce site is complete without some imagery. To design a high-converting page, ensure that you use only high-quality design elements. Use attractive images, infographics, and illustrations to make your eCommerce site visually appealing. For this, you can check out Shutterstock, iStock, Freepik, Unsplash, and Pexels,… They are all trustful resources for first-rate images.
b. Useful Site Navigation
Organize products into categories and subcategories that make sense. Allow users to easily find what they are looking for and drill down for more products. On average, you should have no more than five to six parent-level categories.
Example on H&M navigation.
If you have more than five or six, consider consolidating into broader categories. Remember, a user will not always be viewing your eCommerce store on a large screen. It’s more likely that they are using their mobile device and less navigation will make that experience more friendly overall. As with most of the other recommendations here, this is a great area to conduct some user testing and/or keyword optimization.
c. Standout call-to-action
A transparent call-to-action button that well attracts the customers’ eyes is needed on all high-converting landing pages. To multiply the results' quality, use a contrasting color and an actual button, as users are trained to expect one. Design the page without any messed-up or distractions. And make sure to design the button bug enough that the customers do not have to struggle to find where to send and fill the form. The F-Pattern and Z-Pattern of eye movement should be taken into consideration when deciding where to put the button. Finally, please use just one CTA per landing page so you don’t confuse your visitors.
4. VALUABLE CONTENT
Absolutely nobody finishes up on your eCommerce site accidentally. It is that they are either directly interested in your product or in need of a similar solution to solve their problems. Your eCommerce site design may be a cog in your carefully designed conversion funnel, and each one that visits has been specifically targeted then reeled into your page. These are the people we care about.
They should have clicked through from your content marketing efforts. Or it could be a social media referral. Regardless, each of these channels, if designed correctly, was built to funnel a selected sort of visitor to your eCommerce site. And now that they’re here, they need to understand what you're offering them. Therefore, do not run roundabout, give them what they need in short and solid sentences that solve their problems or cater directly to their interest.
Moreover, you could build customers’ trust by showcase testimonials. The sections are formed to earn the trust of your visitors. This is often because, first and foremost, they're proof that you simply have customers and are therefore a valid and legal business and not some kind of scam. The more testimonials you've got, the more your visitors will assume that you simply must be a trustworthy company.
Both building business and understanding the massive knowledge pool of eCommerce surely doubled the obstacles for all merchants, especially newcomers. However, this shall not be a long-term problem since the transition from physical to online stores is obvious and turning away from the trend is not an option.
To learn more about how SotaTek ramps up your eCommerce site conversion optimization by using cutting-edge technology to enable brands’ digital transformation, call or write to us and we’ll be happy to chat.
