In the rapidly evolving landscape of the digital economy, traditional banking systems are being reshaped by a groundbreaking concept known as Open Banking. Open Banking represents a transformative approach to financial services that aims to empower consumers, foster innovation, and enhance competition in the banking industry. By opening up access to customer data and facilitating collaboration between financial institutions and third-party providers, Open Banking holds the potential to revolutionize the way we manage our finances, make payments, and access a wide range of financial products and services.
1. What is Open Banking?
Open Banking describes a FinTech practice where banks and other financial institutions open customers’ data for regulated providers to access, use and share. Accessible data often range from bank account information, spending habits to transaction history or credit reports. Third-party organizations can access these data through application programming interfaces, or APIs.
The concept of Open Banking holds significant potential in driving progress across the financial services industry. By enabling regulated providers to access customer data, it encourages competition and paves the way for innovation. FinTech developers can leverage this access to create groundbreaking and highly personalized solutions that cater to individual customer needs. Moreover, the availability of this data facilitates the delivery of tailored product recommendations, enhancing the overall customer experience.
2. How does Open Banking work?
As mentioned before, Open Banking relies on APIs, the set of codes, protocols, functions, and commands that allows an application to communicate with one another for the purpose of exchanging data, with the consent of customers.
By leveraging APIs, Open Banking streamlines the transaction process between banks, eliminating the need for consumers to go through cumbersome and time-consuming procedures. This means that transactions can be processed efficiently and swiftly, benefiting both customers and financial institutions.
Moreover, APIs have the capability to analyze a consumer's transaction history, allowing for personalized experiences. By examining the customer's financial data, APIs can identify relevant products and services that cater to their specific needs. For instance, they can recommend a credit card with a lower interest rate or higher cashback rewards compared to the customer's existing card. Similarly, APIs can suggest a savings account that offers greater interest rates compared to the customer's current savings method.
3. Benefits of Open Banking
Open Banking focuses on consumer needs, but end-users are not the only party benefiting from data sharing. Businesses, banks, financial institutions, and consumers all benefit from Open Banking.
a. For businesses
Lower fees:
Open Banking brings about cost-saving opportunities for businesses, particularly when it comes to transactions. One notable benefit is the ability to conduct account-to-account payments, which can significantly reduce transaction costs by eliminating the involvement of card schemes. Card providers often impose various fees for accepting card payments, which can contribute to inflated transaction costs.
By leveraging Open Banking, businesses have the advantage of exploring payment gateways that offer the most cost-effective services. The increased competition and participation of payment service providers in the market, facilitated by Open Banking, enable businesses to select providers who offer services at competitive rates. This allows companies to optimize their costs and make more cost-efficient choices in managing their payment processes.
Higher conversion rates:
Choosing a payment gateway with an easy checkout process and multiple payment options can boost conversions for businesses. For instance, Decathlon, a sporting goods retailer, integrated the kevin. payment gateway and saw a significant 50% decrease in abandoned cart rates.
Personalization:
Thanks to Open Banking API, businesses can get more data about their consumers, their finances, and their habits. Therefore, companies can utilize this information to offer more personalized services to their customers.
b. For customers
Security:
Open Banking has also brought more transparency to the banking industry since more players share data, and security features are more widely standardized.
Centralized information:
Open Banking enables the sharing of previously exclusive banking data with licensed service providers, improving the speed and convenience of banking operations. This centralized information allows for a wider range of services, including advice, loan information, and transparent bank transfers, all in one place.
Innovative solutions:
Companies are encouraged to develop more innovative solutions through data sharing, enabling customers to try more new goods and services.
c. For banks and financial institutions
Bank and FinTech collaboration:
The barriers between banks and FinTech service suppliers have been eliminated thanks to open innovation and open data. If the sharing of information was once restricted and both competed against one another, collaboration among traditional financial institutions, FinTech, and third-party companies has been made easier with the advent of open banking.
Better customer engagement:
Amidst growing competition, banks and financial institutions are compelled to enhance their offerings. They are developing new mobile applications, providing accessible investment opportunities, and transitioning their services to the online realm.
Companies that successfully undergo digital transformation experience enhanced customer engagement and satisfaction.
4. Are there any Risks of Open Banking?
It is understandable that there has been much discussion about security and privacy concerns. Customers tend to worry that their financial information might fall into the wrong hands. However, in fact, Open Banking requires the maximum level of security to protect data users.
Firstly, it is obvious that customers have full control over what data they make available to third-party enterprises. They are aware of how that data is attained, used, and stored. Every information needed for the customer to know about the company and its regulating system is always available.
Moreover, Open Banking also forces APIs to become more secure. It means that accessing APIs calls for multi-factor authentication, including technical authorization, user authentication, and consent management. As far as user authentication is concerned, for example, the customer has to verify their identification and their transaction through at least 2 sources, which are an account’s password and a code sent via message, and sometimes, even a biometric scan such as a fingerprint.
However, the potential for hackers to access the information is undeniably high with all the ready-made information via open-source APIs. It is therefore suggested that FinTech companies should be aware and take precautions to secure their apps. In order to obtain that, they can work with experienced developers who have been familiarised with the compliance regulations.
5. Conclusion
To summarize, traditional banks have to face the new reality where banks are no longer the only players in the market. Open Banking is a great alternative to the current financial system. Its potential along with its advantages can do good to anyone regardless of party within the financial sector.